Coatings & Construction

The 2021 trends commentary "Building Tomorrow" is here!

15 February 2021

Exploring the evolution of the trends that are shaping the future of coatings and construction, in 2021 and beyond. 

We work with our customers and partners to co-create high-quality and future-proof formulations. That’s why we always stay ahead of industry trends as they evolve. With our new trends commentary, we’re helping you to do the same. 

Building Tomorrow is your essential guide to the four key trends that are setting the agenda in 2021. Supported by the latest industry data, it contains advice from our Technical Experts on how to respond to trends on a formulation level, and offers regional insights from across our global markets. 

Green & Circular

The Quest for Sustainability

A Healthy Future

Clean Label & Safe Use

Smart Functionality

Adding New Features

Time for Efficiency

Making More with Less

Talking about what’s next for sustainability

Christiane Orset

Technical Marketing & Coatings Academy Manager


Roberta Pecchini

Technical Manager Italy 

Seven Technical Experts share their insights on the trends, raw materials and formulation solutions of tomorrow

Sharing what we need to know for a safer tomorrow

Jerome Bollard

Global Technical Director

Exploring smarter future functionalities 

Ayaz Khan

Technical Director Americas


Olaf Hetche

Technical Manager Construction

Illuminating what efficiency means, now and next

Joerg Schmitz
Technical Director EMEA

Are you ready? We’re Building Tomorrow